Unified Communications (UC) is a growing industry in South Asia and the Middle East. Due to the recent economic downturn plus the growth of multiple office locations, solutions such as UC, conferencing and UC bundling are becoming more popular. India it seems is the largest buyer of UC solutions according to new reports by Frost and Sullivan. The report also found that the Sri Lankan market is turning towards IP telephony, more so than traditional telephony. The growth rates, according to Frost and Sullivan, should carry on well into 2015.