3 Austria has unveiled a new app store that 3 customers can use if they want to download apps to their smartphone. Most of 3’s customers will be able to access the store as it is compatible with both Java devices and Symbian phones. The apps come in 14 different categories at the moment including social networking, entertainment and business.

Like other mobile providers, 3 is following in the footsteps of Apple as it continues to enjoy untold success. 3 and the others now want a slice of it – or should that be bite?